Hips shake, drums beat, and mouse clicks all for Visionary Belly Dance. Taking a fresh new approach to a long standing online presence.
When Delilah spoke with Kristine Johnson, she was clear that she wanted to keep her artistic roots and approachable feel while taking a leap into the new technology that 2008 has to offer for web development. Delilah is a mover and a shaker, the earth makes waves for her ideas…and they can be big! To get the job accomplished, Cognition Studio has partnered with Liz Andrade of CMD+Shift Design to get all the details figured out from the concept inceptions through the building process.
Delilah’s problem was multi-tiered in that she needed a fresh new brand to compete in a growing market place AND it had to be applied to her nation-wide as well as local marketing niches, and long standing e-commerce web presence. (When we launch her marketing campaign, we’ll let you know, it’s gonna be very cool!) Her web presence was complicated by the fact that she has 3 distinct divisions of her company, all equally important and integrated, but needed to be handled as separate divisions on the website. Our solution…create portal or landing pages from the homepage that leads the user into each section through a rich storybook style. Once inside, each section morphs into it’s own but all main elements of navigation, color and background so users know where they are and where they want to go. This concept gives Visionary Belly Dance a lighter feel for the user while still being a deep site with lots to explore and offer.
This site is still in progress, but it’s something we feel is noteworthy of showing now.
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- Visionary Dance’s existing web design
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- New homepage design for Visionary Belly Dance
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- New store front layout for Visionary Belly Dance
Tags: branding, graphic design, web design
