Cognition Studio partners with Nekton Design to develop a series of highly publicized Genomic icons for Genome Alberta featured on facebook.com
Give the gift of a gene on Facebook. Genes are those little things on your chromosomes you learned about in school that makes you who you are. Incredible advances in science and technology has allowed us a peek inside genes to see how they work their magic, and Genome Alberta wants to share some of those secrets.
Long time colleague and friend, Don Barnett, owner of Nekton Inc. partnered with David Ehlert to create and unique set of icons to be used on facebook.com. Icons are challenging, but creating gene specific icons to be viewed by millions of people around the world took two top illustrators to tackle. Don tapped Cognition Studio’s medical expertise and together they distilled the complex messaging into simple iconic images that are virally spread over facebook.com by users of many countries. These icons are fun, easy to understand and most of all, catching.
The icons launched in April 2008 and the week they launched were immediately picked up by magazines in the US and Canada, complimented for their unique quality and viral charm.
Currently, Don and Dave are partnering to create the next generation of Genomic Icons to be release one per month until the end of the year. We’d love to show you the newest one, but it’s still under wraps!
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- genomics
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- Genomic icons for facebook.com
Tags: icons, illustration, medical illustration
